Continental Bedding is a U.S.-based brand known for premium goose down pillows and luxury bedding products. Their products are featured across major marketplaces like Amazon and Walmart, with a growing base of direct-to-consumer (D2C) customers.
We helped Continental Bedding transition from a WordPress-based store to a fully custom-built eCommerce platform. The new solution featured a React.js frontend, custom backend with advanced order and inventory management, and seamless integrations with Amazon, Walmart, and payment gateways. This transformation significantly improved site speed, conversion rates, and scalability for their growing D2C business.
Continental Bedding’s original eCommerce site was built on WordPress with WooCommerce, which presented several issues:
Performance limitations under high traffic
Plugin conflicts and frequent maintenance overhead
Limited customization for product bundling, pricing logic, and checkout flows
Slow page load times affecting SEO and conversion rates
Lack of integration with backend inventory and fulfillment systems
They needed a robust, scalable, and customizable platform to support both current demand and future growth.
Full-Stack Custom eCommerce Platform
We rebuilt the entire eCommerce ecosystem from the ground up, tailored to the brand’s unique needs.
1. Custom Frontend
Built using React.js for blazing-fast speed and interactivity
Mobile-first design optimized for high conversion rates
Integrated product reviews, comparison, and dynamic filtering
Flexible promotion and discount logic built-in
2. Custom Backend
Developed with Node.js + Express and PostgreSQL
Custom CMS for product management, orders, inventory, and customer data
Role-based admin panel for staff, warehouse team, and support agents
Full audit logs, reporting dashboard, and export tools
3. Checkout & Payments
Custom checkout flow with address auto-fill, shipping logic, and tax calculation
Integrated with Stripe and Shopify Payments for secure transactions
Abandoned cart recovery and custom coupon engine
4. Integrations
Amazon and Walmart marketplace sync for inventory and order management
Email automation via Klaviyo
Shipping integration with ShipStation and USPS APIs
Google Analytics, Facebook Pixel, and Meta Conversion API
AN ISO 9001 : 2015 CERTIFIED COMPANY
“Our new platform is a game-changer. It’s fast, reliable, and tailored to how we operate — both on our site and across Amazon. The performance and ROI have improved drastically.”
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